The Puma is a small crossover based on the Fiesta (RIP), a car we liked very much. The styling is softer than the previous era of Fords, with gently curved sides sitting below a waistline that’s visually lengthened by a black strip at the base of the screen pillar. This draws your eye back horizontally from the bonnet, rather than up to the roof.
Being based on the Fiesta, it ought to be fun to drive in a way very few small crossovers actually are. But before the Puma there was another small crossover based on the Fiesta. It was called the EcoSport, and it was absolute rubbish.